if you have a small business and u want it to grow u need help from experts running a business is hard and u cant do everything by yourself this is where a performance marketing agency can help they focus on getting you results like more customers or more sales but what about a digital marketing agency they are good too but they do different things in this blog we will talk about how a performance marketing agency can help small businesses and why u should work with them
what is a performance marketing agency
a performance marketing agency is a company that helps u get results like clicks sales or signups they only care about things that can be measured like how many ppl visited your website or how much money u made from an ad the best thing is u only pay them when u get results so u don’t waste any money they are like ur business partner who works hard to make sure u win
what is a digital marketing agency
a digital marketing agency is a company that helps ur business grow online they do many things like making websites running ads on facebook and instagram writing blogs and even sending emails their job is to make ur business famous and build your brand they are like the team that helps u with everything related to the internet
how are they different
both a performance marketing agency and a digital marketing agency can help ur business but they are different a digital marketing agency focuses on building ur brand and making ppl know about u this takes time and is great for long-term growth a performance marketing agency focuses on quick results they use strategies to get u sales or leads fast this is why small businesses love working with them
benefits of working with a performance marketing agency
here are some reasons why small businesses should partner with a performance marketing agency
1 u only pay for results
this is the best thing about a performance marketing agency u don’t pay for the work they do u pay for the results they get for example if they run an ad and no one clicks u don’t pay anything this means ur money is safe and u only spend it on things that work
2 fast results
small businesses need results fast they don’t have time to wait for months a performance marketing agency can get u results in days or weeks they use smart strategies like running google ads or facebook ads to bring u customers quickly
3 targeted campaigns
a performance marketing agency knows how to find the right customers for ur business they create ads that only show up to ppl who are interested in what u sell this means u get better results and don’t waste money on ppl who don’t care about ur product
4 easy to track
when you work with a performance marketing agency everything is clear they use tools to track how many ppl clicked on ur ad or bought something from your website they send u reports so u can see what is working and what is not
5 saves time
running ads and tracking results takes a lot of time if you are busy running your small business u might not have time for this a performance marketing agency handles everything for you so you can focus on other important things
6 cost-effective
because you only pay for results working with a performance marketing agency is very cost-effective even if you have a small budget they can create campaigns that work for you and bring you results without wasting money
how a digital marketing agency can help small businesses
while a performance marketing agency focuses on results a digital marketing agency helps build your brand they do things like creating a website managing your social media and writing content these things are important for long-term growth even if they don’t bring quick results
real stories of small businesses
here are some real examples of how a performance marketing agency helped small businesses succeed
a bakery in cairo
this small bakery wanted more customers but didn’t know how to reach them they worked with a performance marketing agency that created facebook ads showing their cakes and special offers the ads targeted ppl in cairo who liked desserts within a month their sales doubled and their shop was always full
an online store
an online store selling clothes was struggling to get sales they hired a performance marketing agency to run google ads whenever someone searched for clothes their ad showed up the agency also tracked which ads worked best and improved them over time soon the store started getting so many orders they had to hire more staff
a fitness trainer
a fitness trainer wanted to find more clients they worked with a performance marketing agency that created instagram ads showing their workout programs the ads targeted ppl who were interested in fitness within a few weeks they had so many clients that they had to start group sessions
questions to ask before hiring
if ur thinking of hiring a performance marketing agency here are some questions to ask
1 how will u help my business
2 what platforms do u recommend for my campaigns
3 how will u track results
4 how much will it cost
5 how often will u send me updates
red flags to avoid
here are some warning signs that mean u should stay away from an agency
no experience
if they can’t show u examples of their past work it means they might not have enough experience
too cheap
if their prices are too low it might mean their work is not good
guaranteed results
if they promise guaranteed results like being number one on google in one week be careful no one can guarantee that
how to find the right agency
here are some tips to find the perfect performance marketing agency or digital marketing agency for ur small business
1 check their reviews
read what other businesses say about them if they have good reviews it means they are trustworthy
2 look at their portfolio
a good agency will have a strong portfolio showing their past work this will help u understand if they are the right fit for u
3 talk to them
ask them questions about how they will help ur business and what strategies they will use if they explain everything clearly it’s a good sign
why egypt is great for digital and performance marketing
egypt is full of young ppl who love social media and shopping online this makes it a great place for digital marketing and performance marketing also things are cheaper here so even small businesses can afford to work with a performance marketing agency or digital marketing agency
get started today
if u have a small business and want to grow fast find a performance marketing agency or digital marketing agency today remember to choose an agency that understands ur goals and has experience working with small businesses soon u will see amazing results and ur business will become super successful
As the editor of the blog, She curate insightful content that sparks curiosity and fosters learning. With a passion for storytelling and a keen eye for detail, she strive to bring diverse perspectives and engaging narratives to readers, ensuring every piece informs, inspires, and enriches.
