Starting a new business in Egypt is hard because there are many other businesses trying to do the same thing but if you use digital marketing you can grow your business faster and make more people know about you. Digital marketing means using the internet to tell people about your business and get them to buy from you.
why digital marketing agency in Egypt is important for egyptian startups
if you have a new business in egypt you need to use digital marketing because most people use the internet every day they check facebook instagram youtube and google to find things they need if your business is not online people will not know you exist so digital marketing helps you reach more people and sell more things
1 create a strong brand online
a brand is what makes your business special it is your name your logo and what people think about when they see your business to make a strong brand online you need to have a website and social media pages like facebook and instagram use the same colors and style everywhere so people can recognize you easily
2 use social media marketing
social media is very popular in egypt many people use facebook instagram tiktok and twitter every day if you post nice pictures and videos people will see them and they might buy from you make sure to post things that are interesting and useful do not just try to sell things all the time talk to people answer their questions and make them like your business
3 do search engine optimization seo
seo means making your website show up on google when people search for something related to your business if you sell clothes in cairo you want your website to appear when people search for buy clothes in cairo to do seo you need to use the right words on your website write useful articles and get other websites to link to you this will help you get more visitors and more customers
4 use online ads
online ads are a fast way to get more people to see your business you can pay for ads on facebook instagram google and youtube these ads show up when people search for something or when they are watching videos ads can bring you more visitors and more sales but you need to choose the right people to see your ads if you sell shoes to young people do not show your ads to old people
5 send emails to customers
emails are a great way to talk to people who are interested in your business you can send emails to tell them about new products special offers and discounts but do not send too many emails because people might get annoyed and stop reading them
6 work with influencers
influencers are people who have many followers on social media they can help you show your business to more people if you sell beauty products you can ask a beauty influencer to talk about your products and show how to use them this can help you get more customers because people trust influencers
7 use whatsapp marketing
in egypt many people use whatsapp to chat with friends and family you can also use it to talk to customers and send them updates about your business create a whatsapp group or broadcast list and send messages about new products special offers and business news but do not send too many messages because people might leave the group
8 make videos to show your business
videos are very powerful people like watching videos more than reading long texts you can make videos showing how to use your products how your business works or why people should buy from you post these videos on facebook instagram tiktok and youtube this will help more people know about your business
9 use customer reviews
people trust what other people say about a business more than what the business says about itself if you have happy customers ask them to write reviews on google facebook and your website when new people see good reviews they will trust you more and they will be more likely to buy from you
10 give discounts and special offers
people love discounts and special offers when you have a new product or want to sell more you can give a special discount for a short time this will make people buy faster you can also give free gifts with orders to make customers happy
11 join business directories
many people search for businesses in online directories like google my business yellow pages and facebook marketplace if your business is listed there more people will find you make sure to add your business details like name address phone number and website
12 use chatbots for customer service
chatbots are automatic programs that can answer customer questions on your website or facebook page they can help people find information about your business place orders and solve problems chatbots work all day and night so customers can get help anytime
13 understand your audience
to do digital marketing well you need to know who your customers are are they young or old are they men or women what do they like to buy when you know this you can make better ads and posts that attract the right people
14 analyze and improve
digital marketing services is not just about posting things and running ads you need to check what works and what does not use tools like google analytics facebook insights and instagram analytics to see which posts and ads bring the most customers when you find out what works best do more of that and stop what does not work
15 partner with other businesses
sometimes working with other businesses can help you grow if you sell handmade bags you can work with a jewelry brand and offer special deals together this way both businesses can get more customers
conclusion
digital marketing is the best way for egyptian startups to grow and beat the competition it helps you reach more people sell more things and build a strong brand online if you use social media seo online ads emails influencers whatsapp marketing videos customer reviews discounts and other smart strategies you will see your business grow fast always keep learning and trying new things because digital marketing changes all the time and businesses that keep up will succeed
As the editor of the blog, She curate insightful content that sparks curiosity and fosters learning. With a passion for storytelling and a keen eye for detail, she strive to bring diverse perspectives and engaging narratives to readers, ensuring every piece informs, inspires, and enriches.
