The travel and tourism industry is popular as one of the early embracers of Digital Marketing for Tourism. This has been to the industry’s advantage considering the unprecedented impact of COVID-19. No industry has faced as much disruption due to the pandemic. Indeed, the digital nature of much of the tourism industry has been a driving force behind its survival. In this article, we will dive deeply into:
- In-house Digital Marketing for Tourism
- Digital Transformation and Travel
- Mobile is King
- Smart Destinations
- Real-world Applications of Cognitive Computing
- Omnichannel Sales and Marketing for the Travel Industry
- Accepting Digital Transformation for a Better Future for Travel
In-House Digital Marketing for Tourism
In our 2022 Report, respondents from the travel industry provide real insight into their position on in-house Digital Marketing for Tourism and transformation in general. In addition, our research shows how travel is one of the sectors where full digital competitiveness is almost the majority.
A further 12% are using a hybrid model, which combines agency and in-house marketers, while 40% rely on the more traditional set-up. Again, this is not surprising in an industry that is recognized for its digital competency. Moreover, the travel sector is also recognized for its forward-thinking regarding digital transformation as well as for delivering customers with real-time, effective online and mobile solutions across their customer journey.
The impact of COVID-19 on the travel sector can’t be ignored.
Therefore, it is easy to see why 40% of travel sector respondents in our State of In-Housing Report agreed that agencies are more involved in their marketing operations. Outsourcing outside agencies is one way a travel company can infuse new thoughts and ideas into their business. Finding new directions for their marketing strategy is especially important within an industry full of recoveries to be made.
Mobile is King
Holiday and related ancillary mobile-first browsing and booking are at an all-time high. Google data indicates that 79 percent of mobile travelers finish a booking after researching on their smartphone. They also discovered searching for hotels and airfares on a mobile device is as prevalent as clothing shopping across nine different markets. Travel businesses need to review the mobile accessibility of their website and other online assets.
Many brands already have an operational and regularly accessed mobile app. Their app is a perfect facilitator that makes deals and offers even easier for their customers. The consumer of modern times always demands a more personalized experience from a tourism provider that is being chosen.
That is the reason why it is important to be fully mobile responsive and accessible. A well-designed mobile application creates a direct digital path to target customers and many more opportunities for sales.
The following benefits apply to modern travel businesses from a travel app, including the following:
- Immediate marketing tools collect data to help you create targeted Digital Marketing for Tourism campaigns.
- Minimize useless paperwork – let customers check in with ease and reduce as much stress as possible.
- Deliver your best offers immediately to customers – on push notifications, making it possible to see offers in real-time.
- Added value services – Many travel apps integrate with other service providers, for example, taxi or train booking providers adding value and convenience to the customer’s journey. BrandBurp is always available for this.
Smart Destinations
Smart locations incorporate every aspect that is needed to meet the requirements of travelers throughout the life cycle of tourism.
While planning tourism, these smart destinations incorporate local and visitor requirements and consider vital factors like seasons, cultural influences, and multilingualism. Travel operators control and take care of smart destinations and offer seamless experiences for tourists without considerable influence on a local community and resources.
They are realized using detailed data analysis and fact-based decisions, all powered by software and innovative technologies. Such instances include, but are not limited to, the following critical aspects:
- An online travel marketplace
- Self-guided itineraries
- Augmented and virtual reality experiences
- Live chat and chatbots
Many cities in the world are upgrading their infrastructure to be equipped with smart features to attract more tourists.
As the editor of the blog, She curate insightful content that sparks curiosity and fosters learning. With a passion for storytelling and a keen eye for detail, she strive to bring diverse perspectives and engaging narratives to readers, ensuring every piece informs, inspires, and enriches.
