Starting a business can prove to be a life-changing event. More important than owning a business is generating revenue and ensuring the growth of the brand you have built. Whether it is an online business or offline, it is very important to drive growth and attract customers. However, to start using awareness, you must first learn how to grow your brand.
Now, let’s start with the process and steps to build a brand from scratch.
What is Brand Awareness?
In layman’s terms, brand awareness is the potential recognition of a brand. Awareness about a brand reflects its strong customer base and presents the fact that it needs no introduction as potential customers recognize it. Having brand awareness is the key to growth. However, when it comes to small businesses, their brand awareness is limited to a certain geography.
If you have the fundamentals in place for your brand, you will succeed in the following ways:
Consumers are aware of your business’ existence and the services it offers.
You have a steady social media feed where users visit daily, increasing your feed views.
There is a demand for your products. If you have created a brand that can easily attract customers and make them choose you over others, it means you have successfully inspired loyalty.
Your business is being searched for in the Google search engine.
How do eponyms lay the groundwork for your business?
Have you ever wondered how we can link some very common words to brands and identities? Ever wondered why you ask for ‘Coke’ instead of cola when you order a drink at a fast-food restaurant? Also, ever wondered why you look for a Band-Aid instead of a plastic strip when you cut yourself?
Now that you know about these terms, these are known as proprietary eponyms. These can also be considered as synonyms of a brand. This is a basic but powerful strategy that brands use to use generic terms to present their brand in simpler terms.
No, we are not telling you that this is only for brands that have a global reach. This step is more like a marketing strategy. Even if you don’t have a global brand presence, you can still try to create such proprietary names to increase awareness about your brand.
How to Create Brand Awareness?
Now that you know the basics about boosting a brand let’s move ahead with the major companies.
Yes, there is no doubt that you can invest all your money in offline marketing, but that will not leave you with money to run the business. So, you need a plan and budget to invest in ads for brand awareness.
Advertising is not cheap, and most business owners fail to afford the exorbitant prices associated with ads. Moreover, increasing advertising may not necessarily get you the results you need.
- You can build your own from scratch by following the suggested tips. To create effective brand awareness, you need to:
- Create a hashtag that speaks about your brand.
- Become a member of or sponsor local events.
- Start having a regular presence on social media handles and start creating a voice for your brand.
- Use display ads on the Google Display Network.
5 Steps to Grow Your Brand on a Low Budget
1. Understand Your Goal
The first and foremost thing is to understand what type of customers your business will attract. By understanding who to serve, you can make an impact in the market.
Having a buyer persona is important as it provides you with a description of your ideal customer. Having a buyer persona helps you figure out what you want to add to your strategy and most importantly, an idea of your business from the customer’s perspective.
2. Referral Programs
Referral programs are like a magnet that attracts a high amount of traffic and engagement to your business. People try to generate maximum buzz to benefit from the ongoing offers. Moreover, these referral programs are one of the most powerful tools for brand development as it helps your company spread your product or service.
3. Build your presence on social media
Social media is one of the most powerful marketing tools that can help you grow your business. An added benefit of using social media to build your business presence is that it is free.
Social media platforms like Facebook and LinkedIn help businesses grow faster. Interestingly, 4 out of 5 people on LinkedIn ‘make business decisions’ because of the power of social media.
You want to be there for them when they come.
Also, as per a report by Marketing Sherpa, a study revealed that about 58% of social media users follow at least one brand on a social media platform.
4. Tell your story
There is no doubt that audiences connect well with stories they hear. This is the specialty behind running a daily soap.
It is also important for you to consider this factor when deciding to grow your brand. Consider the option of telling an engaging brand story about how you started and how you got here. Stories are the knowledge that you share. If you can connect with your customers on a personal level, you can increase awareness of your brand.
Also, you don’t have to share rags to riches stories to keep your customers engaged. Your goal should be much simpler, like sharing your story with readers so they can connect with it too.
5. Stop trying to please everyone
Now, before you jump into the race of building brand awareness, understand that your followers are not your customers. You may have a good media presence, but you may fail to build a solid buyer pattern.
Understand that even a small group of loyal customers can benefit you for the brand you are building. You don’t need to acquire a large customer base, but you fail to deliver the desired results.
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Conclusion
Building a brand is not just about the necessary skills; it also involves a lot of additional things, such as industry knowledge and awareness. Whether you are dealing with an offline business or an online one, there are many ways you can create buzz around your products or services.
As the editor of the blog, She curate insightful content that sparks curiosity and fosters learning. With a passion for storytelling and a keen eye for detail, she strive to bring diverse perspectives and engaging narratives to readers, ensuring every piece informs, inspires, and enriches.
