In this techno-savvy world, everyone is using mobile for everything like shopping, net surfing, playing games, checking breaking news, entertainment & many more. To work on these things they use apps. What if these apps don’t perform well? What if the user doesn’t get its needful things with security? What if users find your app malicious?
These all questions make sense, right? Compuware stats show that about 48% of users are most likely to use the app again if they find your app’s performance is so low. There are many issues that can be detected such as a freezing screen, crashes, software bugs, security issues, less load time, etc. These things may cause the loss of the majority of your customers’ loyalty, a large amount of money & a significant number of users.
We all know that today’s industry is so competitive, so it’s mandatory to provide a good quality of any application to the user. Just 2-3 swipes & few clicks by the user decide the performance of your app from the user’s point of view. According to Compuware, only 16% of users use your app for the second or third time after the performance issue.
You may be thinking that it’s ok to check the performance of the app after releasing it in the market but waiting till the completion of app testing may damage your company’s reputation. So it’s always better to carry out an app performance testing before launching it in the market.
Now, let’s see: How does app performance testing make your application more effective?
Increases the functional quality –
If your app supports the backend infrastructure without any interruption & gives users the necessary data then its functionality is very great. It also includes a successful download & execution of the app. When we test an app with the factors of app performance testing it will increase the functional quality of your app.
Which results in more downloads of your app with user satisfaction.
Enhances the user experience –
While making your app you don’t know which device or which mobile your app user is going to use. There are 24,000 different mobile models that exist worldwide. Of course, it is not possible to test your mobile app on every device, but you can test it on popular models.
So, when you conduct app performance testing on mobile devices you will get a positive outcome & you will find out for which gadget or device your app is working correctly as per the user expectation. It will also help you to check the UI/UX of your app on any type of mobile, it will help you out to enhance user experience.
Enhances real-life usage –
No one will want to experience call interruptions, charger effect & battery consumption due to downloading & using any mobile app. When we perform app performance testing on actual devices we will get the result of the above-mentioned issues of the mobile app. On other hand, you will also find how the geo-location, accelerometers & push notifications performance for your app.
Helps to make your app UI/UX more attractive –
We already have seen that the look & feel of any app is also more important to attract users. When your mobile app is attractive it increases the downloading of your app. So, it is more important to carry an app performance testing on real devices to check the user experience & look and feel of your app.
Increment in the customers’ loyalty –
While trying to download any app, we first check the reviews of the app. We check if this app is recommended or not, Right? It means that nowadays your customers are so smart they always read the reviews for your app before downloading it. So, is it so important to carry app performance testing to check that you are satisfied with your app as a customer or not?
A satisfied customer may remain your company name for your app & will recommend it for other people as well. A well-performing app with a lot of loyal customers may help you to get thousands or millions of users.
Increases a company’s reputation in the market –
When you provide a high end & great performance it helps you to gain popularity in the market. We already have discussed avoid to launch your app before testing.
After testing your app you will find out the problems that are decreasing the performance of your app so, it’s better to carry an app performance testing before launching it in the market.
Boosted revenues –
You may find that the app performance testing needs a lot of investment in the starting but it is a necessity to do it because you get more returns in the future. you can take the help of the testing service providers for it.
From the above points, you have got a clear idea about app performance testing. You may find the investment is difficult but you also have a chance to use app automation testing to save time & money for your app testing.
Here a point to remember is that, according to Google, 60% of users are more likely to buy a product or use a service on the basis of app performance.
EndNote –
Performing app testing is more important than building an attractive UI/UX
As the editor of the blog, She curate insightful content that sparks curiosity and fosters learning. With a passion for storytelling and a keen eye for detail, she strive to bring diverse perspectives and engaging narratives to readers, ensuring every piece informs, inspires, and enriches.
