The fundamental and direct way of selling your products from Shopify is easy. All you need to do is learn the basics of its features and configuration availability. How can you comprehend them to get the desired results?
However, what sounds easy doesn’t come with easy steps and processes. That’s why marketers don’t go for Twitter selling right away. Meanwhile, Shopify users started to show interest in this segment recently. Some have already started monetizing their channels to keep pace with the demand and supply.
Gone are those days when brand owners only used Twitter for product awareness, PR, community building, etc. The trend of only conversations has now turned into conversions, and brands seem to enjoy the change, especially Shopify users.
Now to help them get their Shopify store products on the Twitter board, here is an essential yet comprehensive guide from our side.
Why Sell or Promote on Twitter?
The simple and profound answer to this question is, why not? This popular social media platform experiences the highest engagement in terms of content and conversation from its 436 million global active users monthly from all categories and genres.
If you optimize the Twitter userbase, you will find influencers and interested enthusiasts of all fields. It includes politics, media and entertainment, business owners, industrialists, and sports personalities. In these genres, people are more attracted to Twitter than any other social media platform to share ideas, achievements, and suggestions.
Also, you have surely noticed that humorous or informative content on Twitter grabs the highest share percentage on Reddit and Facebook. However, it does come with lesser users and shopping intent compared to advertising and promotion on social media giants like Instagram. But planning to promote your product or start exploring the shopping site of it does have its own benefits, such as:
Quick to find and build communities – Twitter is free for all, just like any other social media channel. It might offer only 280 characters to showcase your content, but you will find genuine communities and a user base here with minimal effort.
Easy to run advanced searches for users and relevant conversations – Twitter has advanced, built-in social listening features, allowing users to filter their search by keyword and location easily. Moreover, they can quickly optimize the amount of engagement a tweet gets to find the most relevant people to engage with.
Compete with personality and voice – On Twitter, you won’t find content with photos and videos regularly. It’s more of a genuine one-paragraph or a phrase with relevant keywords and hashtags. The primary focus of users and yours should be to surge around genuine personality and voice. You can go far on Twitter with a bit of humor, generosity, and proper knowledge.
Focus on regular postings – Not only on Twitter, but regular posting is one such strategy that has never disappointed marketers in any way. Another way around, it’s an inevitable way of increasing user engagement and follower base in the most organic way.
Leverage the brand on Twitter – Users are most likely to engage with various brands due to the ease and quick response. The “Brand Twitter” is one of the best features which has significantly increased the conversation rate.
Grow more with influencers – As I said earlier, Twitter is a place that industrialists, brand owners, world leaders, and media personalities have highly adopted. So growing on Twitter is not that difficult as you can engage with them directly and grab their attention via a public tweet or a private message.
What can you possibly sell on Twitter?
Possibly, you can sell everything on Twitter that you have been selling on other social media channels. It includes:
-> Your custom products like arts, crafts, species, paintings, cards, and home decor
-> Study materials or digital learning courses
-> Professional Freelance services like coding, designing, writing, or accounting
-> Affiliate products via various links
-> Other merchandise products through drop shipping or print on demand
All these products and services are in high demand these days, and you can use Twitter to sell all these things without any third-party indulgence. The only thing you need to focus on before starting selling is to build a community of interested people who are more likely to buy such stuff via Twitter.
The Key Procedure to Sell on Twitter in 2023 by Playing to Its Strength:
Follow the below procedure to enhance your products and services sales on Twitter prospects while playing to its strength:
1. Set up your Twitter profile by including relevant details
2. Make your Twitter profile shoppable
3. Leverage twitter’s robust features to find potential customers
4. Prepare a list of potential customers and influencers to motivate users
5. Run effective Twitter Ads
If you have decided to monetize your Twitter channel into a regular sales channel, start by setting up your Twitter profile to convert your visitors into potential customers and polishing the relationship between yourself and community members.
1. Set up your Twitter profile by including relevant details:
Whether for business or personal use, you must create your Twitter profile by fetching all the essential details. You can’t just put your content and wait for the Twitter algorithm to work on its own. You must put effort into and optimize it from every prospect to get the desired result.
To make your profile more efficient for your audience and attract visitors, focus on the below five key elements:
Profile photo – Apart from your username, your profile photo is the second most vital object users check while visiting your profile. Make sure to put a photo that reveals your brand identity.
Cover Photo – In your Twitter cover photo, we suggest you feature your products and services with contact details to make them more precise for the users.
Bio – To describe your service and product offerings, you have 160 characters in hand. So, fill the section with short, valuable, and informational content relevant to your business category.
URL – To make it more convenient, attach a link to your product or another service page to lead your customers or visitors direct to the landing pages
Shop Spotlight – By using Shop Spotlight, you can directly showcase up to five products in a carousel.
Pinned Tweet – You can pin any of your highest engagement Tweets or new arrivals to grab users’ attention every time they visit your profile.
2. Make your Twitter profile shoppable
Whether you already have or want to make your store more compatible, Twitter Shopping can help you do it by putting your products up-front or center for your visitors in the following ways:
-> Twitter Shop – Twitter Shop is nothing but a Shop Now button that users can tap to see up to 50 products.
–> Shop Spotlight – It’s a carousel where the admin can add up to five products.
However, Shopify users can enhance this feature by simply installing the Twitter sales channel and syncing their products.
However, to use and leverage the benefits of the Twitter sales channel, you must:
-> Be based in the USA
-> You should sell Physical products
-> Last and most importantly, you must switch your account to a free Twitter Professional Account.
For your best interest, if you meet the above criteria, you can manage the products you want to feature from Shopify.
3. Leverage Twitter’s robust features to find potential customers
Twitter is considered a “micro-blogging” site and comes with many tools similar to other social media sites for monitoring the conversations that matter most to you. This makes content engagement easy with the following mentions:
- Category your products belong to
- Your problem-solving skills
- Complaints about your competitors (or your products)
- Product recommendations request
- Any industrial event
- Any specific location
Moreover, you can easily include or exclude specific keywords, user accounts, hashtags, and time frames using Twitter’s Advanced Search Tools.
4. Prepare a list of potential customers and influencers to motivate users
Lists are another great asset of Twitter feature segments. With Lists, you can quickly build curated feeds of tweets from a specific user group. It might not sound helpful for selling products but remember it allows you to prepare a list based on your best customers, prospective customers, potential influencers and affiliates, competitors, and brands you are targeting to become friends.
5. Run effective Twitter Ads
Like Facebook, Instagram, and LinkedIn, Twitter has an advertising platform you can use to pay to reach customers.
But, one thing to remember is that what works on other platforms may not work on Twitter, as Twitter ads are typically viewed and considered as much better for brand building than those direct response conversion campaigns.
However, if you plan to excel in Twitter Ads, we suggest you focus more on campaign objectives that generate awareness, followers, or engagement instead of direct conversions. Later you can optimize your profile and start converting for people who visit it or follow it but aren’t ready to buy yet.
Here are some helpful Twitter Ad tips for your consideration:
-> Use the correct color combination text to highlight the essential part of your content (Text, Image, and Video) to attract potential buyers.
-> Avoid unnecessary hashtags and mentions. (Unless you want some specific personal attention)
-> Guide your buyers, Reply to their queries, and help them experience a smooth buying.
-> Increase your search capabilities to get aware of the latest trends and start preparing content accordingly.
Open a Shop in The Internet Public Square:
While using Twitter for product or service selling, you don’t have to go beyond the box and treat it like extraordinary. You only have to keep it in the same box as you use Instagram, Facebook, and other social media channels. Yes, there are different content sizes, prospects, and algorithms in line, but you need to optimize those in the same league as you do with the above-mentioned social media platforms.
One thing you need to keep in mind is that Twitter is a place where the primary focus surges around boosting conversations. And it does happen in open spaces where people jump in and participate in the content. So you better use your voice and content to enhance these fundamentals to leverage the highest stage of the “Sell on Twitter” segment.
For better results, hire Shopify Expert for Your most trusted Shopify partner.
As the editor of the blog, She curate insightful content that sparks curiosity and fosters learning. With a passion for storytelling and a keen eye for detail, she strive to bring diverse perspectives and engaging narratives to readers, ensuring every piece informs, inspires, and enriches.
