As the most widely used content management system (CMS) in the world, WordPress is extremely friendly when it comes to SEO strategies. However, simply installing the software is not enough to automatically obtain a good ranking.
Why do you need SEO tips for your WordPress site?
A WordPress page is relatively unlikely to rank high in Google searches. But with the right implementation of simple techniques, you can increase organic traffic significantly. Organic search is considered one of the most lucrative online marketing channels. Ranking well in search results means more clicks and therefore more revenue. However, relevant content is not necessarily enough, users must also be able to find it easily. Only then can web page visitors be converted into customers.
Search engine optimization is essential to stand out from the competition. Unconsciously, users trust the top search results and therefore the brand behind a website more. After all, it’s not for nothing that a website is placed at the top, is it?
Another obvious benefit is that an SEO optimized website presents long-term opportunities. Nevertheless, search engine optimization is an ongoing process. A top SEO company in India can help you to get top rankings for well-maintained, regularly updated pages and high-quality content.
What are the basics for an SEO optimized site?
Even in the presence of perfect SEO optimization, the basics should not be neglected. It is the latter that allow you to offer a user-friendly site, appreciated by search engines. Otherwise, success may not be there.
Factors like loading time are a very important ranking criteria at Google. You can shorten the loading time by using a web host with modern server technology. Failures and too long loading times contribute to a loss of ranking. If you are unhappy with the performance of your site, a hosting comparison and possible site move is worth considering.
Another basic measure is to choose an SEO- friendly WordPress theme. The most important criteria here is responsive design, which has become even more important with Google’s conversion to the Mobile First index. Theme source code should be clean and compact to reduce loading time. Also, make sure that the theme is constantly developed and improved, so as to avoid security vulnerabilities.
Also be sure to use an SSL certificate. These certificates, most of which are available free of charge, allow encrypted transmission between a site visitor’s browser and the web server. You can recognize it by the address bar, where https:// appears before a URL. Google attaches great importance to security. Therefore, without a valid SSL certificate, you are unlikely to rank well in search results.
A URL with or without www.?
When it comes to search engine optimization, using ?www? in the URL offers no benefit. A www address does not automatically benefit from a better ranking. In the past, however, www was an integral part of a URL. For the sake of usability, many webmasters therefore tend to use a www domain. If a domain that’s as short as possible is a perfect match for your brand, you can just omit the three Ws. Google treats the www and non-www variants of a URL as separate references to different pages. To avoid duplicates, it is therefore important that you choose only one version. You can tell Google your preferred URL structure, for example by using a sitemap or the rel=”canonical” HTTP header. In the WordPress backend, you also have the option of setting up an automatic redirect to your preferred version. To do this, enter your preferred address in the “WordPress address (URL)” and “Website address (URL)” fields under “Settings” ? “General”, then redirect to the other version.
Disable Attachment Related WordPress Pages
An undesirable feature of WordPress is that the software creates an attachment page for each media file. In other words, if you upload a photo or other attachment, the CMS generates a separate page. On this page, only the corresponding attachment is visible and therefore brings no added value for users and search engines. Google is very reluctant to see such pages without real content.
You can remove or forward attached pages with an SEO plugin like Yoast SEO. You can find the setting, if you have activated the plugin, under ?SEO? ? ?Display in Search? ? ?Media?. Select the “Yes” option.
Target the use of keywords
First and foremost, you need to keep the intent of your page visitors in mind when writing a post. It is a mistake to write exclusively or mainly for search engines and to place the main keyword in the text as often as possible. Google recognizes the unnatural occurrence of a keyword better than other search engines, such as Bing for example. So, make sure that the keyword density is not too high.
Nevertheless, it is important that each page that is supposed to generate traffic through Google is based on a keyword. After all, keywords still have meaning to the algorithm. A natural use of the keyword is ideal. You can check the optimization with Yoast SEO. The plugin allows you to define a main keyword and analyzes factors such as keyword density.
Improve site loading time
Page speed is an important aspect of SEO that you shouldn’t overlook, especially if you want to land on the first page of Google search results. Too long loading times deteriorate the ranking. According to a Google study, a loading time of one to five seconds increases users’ bounce rate by 90%.
You can check your website load time using Google PageSpeed ??Insights or Pingdom. These tools provide you with an accurate analysis of what is causing your site to not load optimally. For WordPress, there are suitable caching plugins that can significantly improve page speed. The most popular are W3 Total Cache, WP Fastest Cache and WP Super Cache.If you want your WordPress site to get ranked on top of the SERPs, you need to hire best SEO experts in India who can provide the best SEO results for your website to beat it from your competitors in rankings and traffic. In my opinion, Buffalo Soldiers, an award-winning Creative Agency in India will be the ideal option for you as they have a dedicated team of SEO experts who are experienced to get your website ranked on 1st page of the Google for your targeted keywords.
As the editor of the blog, She curate insightful content that sparks curiosity and fosters learning. With a passion for storytelling and a keen eye for detail, she strive to bring diverse perspectives and engaging narratives to readers, ensuring every piece informs, inspires, and enriches.
