today everyone uses social media people scroll through facebook instagram tiktok and more every day they like pictures they watch videos they comment on posts but for businesses it is not just about likes and follows they need more they need people to buy their products and services that is why social media marketing is important but just posting is not enough you need a plan a smart way to make people notice your brand and also make them buy this is where a social media marketing agency helps they create strategies that not only increase engagement but also turn followers into loyal customers
this is where social media marketing strategies help they are special ways that businesses use to get more engagement more people talking about them and also more conversions which means more sales if you are a business and you want to use social media to grow this article is for you here i will tell you the best strategies to get more engagement and also make people buy from you
1. knowing your audience
before you post anything you must know who you are talking to if you talk to the wrong people they will not care about what you are saying a good social media marketing strategy starts with knowing who your audience is a digital marketing agency helps businesses analyze their target audience understand their interests and create content that speaks directly to them making social media efforts more effective and results-driven
things to know about your audience
✔ how old are they
✔ what social media do they use
✔ what do they like and what do they not like
✔ when are they online most
example
if you sell makeup you should talk to people who love beauty not to people who love cars if you sell kids toys you should talk to parents not to teenagers
2. choosing the right social media platform
not every platform is good for every business some businesses do better on instagram some do better on facebook some do better on linkedin it depends on where your audience is
which platform is good for what
✔ facebook good for all businesses lots of people use it
✔ instagram good for businesses with nice pictures fashion food travel
✔ tiktok good for fun videos brands that target young people
✔ linkedin good for business to business b2b companies
✔ twitter good for news and real time updates
example
if you are selling business software you should post on linkedin not tiktok but if you are selling funny t shirts then tiktok is better
3. creating interesting content
no one likes boring posts if your content is not interesting people will scroll past it without liking or commenting or buying a social media marketing strategy must have good content that makes people stop and look
what makes content interesting
✔ it is funny or surprising
✔ it teaches something new
✔ it makes people feel something
✔ it asks a question or makes them think
example
if you sell gym equipment do not just post a picture of the equipment show a video of someone using it and getting stronger people like to see how things work
4. using videos to get more attention
videos work better than pictures and text people love watching videos more than reading they like to see things in action that is why videos are very important in social media marketing
best types of videos
✔ short and fun videos for tiktok and instagram reels
✔ how to videos showing how to use a product
✔ behind the scenes videos to show real people behind the brand
✔ customer testimonial videos showing happy customers
example
a coffee shop can make a video showing how they make a fancy cup of coffee with nice designs on the foam people love watching things being made
5. using stories to connect with people
stories disappear in 24 hours but they are very powerful they are at the top of facebook and instagram so more people see them they feel more personal
how to use stories for engagement
✔ post daily updates to keep people interested
✔ use polls and questions to make people interact
✔ show behind the scenes to make people feel connected to the brand
example
a clothing brand can ask in a story poll do you like red or blue better this makes people answer and feel like they are part of the brand
6. working with influencers
people trust other people more than they trust brands this is why influencer marketing is a big part of social media marketing strategies working with influencers helps you reach more people and make them trust your brand
how to use influencer marketing
✔ find influencers who match your brand
✔ let them try your product and talk about it
✔ make sure they have real followers not fake ones
example
a skincare brand can give a popular beauty influencer their products to try and review their followers will trust the review and want to buy the products
7. posting at the right time
if you post when no one is online then no one will see your post knowing when to post is very important for engagement
best times to post
✔ morning when people check their phones after waking up
✔ lunch time when people take a break
✔ evening when people relax and scroll on their phones
example
if your audience is students then posting at 10 am is bad because they are in school but posting at 7 pm is better because they are free
8. using hashtags the right way
hashtags help people find your content but using too many or using the wrong ones will not help you need to use the right hashtags
how to use hashtags
✔ use a mix of big and small hashtags
✔ do not use too many just 5 to 10 is enough
✔ make your own brand hashtag
example
if you post about fitness use hashtags like #fitness #workout but also use smaller ones like #homeworkout #fitnessmotivation
9. running contests and giveaways
people love free stuff running a contest or giveaway makes people engage with your brand and also helps you get new followers
good giveaway rules
✔ like this post
✔ follow our page
✔ tag 2 friends in the comments
example
a beauty brand can give away a free makeup set to people who follow their page and tag friends this helps more people see the brand
10. using ads to reach more people
sometimes organic reach is not enough and you need to pay for ads facebook instagram and tiktok ads help you reach more people and get more sales
why ads help
✔ you can target the right audience
✔ you can test different ads and see what works best
✔ you can get faster results
example
a new shoe brand can run facebook ads to show their shoes to people who like fashion this brings more buyers faster
final thoughts why social media marketing strategies matter
social media is crowded and if you do not have a plan you will get lost a good social media marketing strategy helps businesses get more engagement and more sales
know your audience and post on the right platforms
make interesting videos and stories
work with influencers and run ads
post at the right time and use hashtags
if a business wants to grow on social media they need to use these strategies to stand out and get more customers
As the editor of the blog, She curate insightful content that sparks curiosity and fosters learning. With a passion for storytelling and a keen eye for detail, she strive to bring diverse perspectives and engaging narratives to readers, ensuring every piece informs, inspires, and enriches.
