What is Toolcano?
Toolcano is a multi-purpose, multi-requirement solving martech stack platform, which helps its users by providing them with a wide range of digital tools. The idea behind building Toolcano was one to help and support the users and everybody searching for the perfect digital tool for their particular requirement. Toolcano was designed and developed by the brilliant minds at WeThinkNorth, a digital and social media marketing agency. Toolcano encapsulates all the best and the most commonly used digital tools on the internet, and puts them in one place. It also includes the newest and upcoming tools. This helps out fellow marketers by providing them with the best tools curated after research. It eliminates their need for research and helps them save time, which can be utilised elsewhere. Continuously updated, Toolcano aims at including every single tool to enter the market, giving its users the most updated tool list to choose from.
Why Toolcano?
Toolcano is a martech stack, which is essentially a tool aggregator platform where the most used, best and newest digital tools are listed. Initially designed with marketers in mind, Toolcano has expanded its user base to include students and non-marketers, thanks to its tools mostly serving non-marketing individuals.Toolcano was developed after putting in many sleepless nights to research, curate and upload these tools. In total, there are more than 1000 digital tools listed on the platform, many of which are used by marketers. Toolcano is slowly gaining popularity amongst the users and the user base is expanding, including more users in different categories.
When Toolcano was in its idea phase, it was aiming to help only marketers, by including the tools which only help marketers. Most of the tools still are focused towards helping and supporting marketers, because they have to use the tools to get better performance, better ROI, better visibility from their campaigns. When Toolcano was being developed, some of the team members thought that it would be better to include the tools which provide support for non-marketers, especially students. It was around that time only that AI had set foot in the tech world. Due to this onset of AI in technology, newer, more advanced AI tools started emerging which would be used to perform many tasks, which resonated more with students and non-marketing professionals. Toolcano has included the newest and most advanced AI tools to float the market, so that you or any user does not have to spend their time researching for the tools.
The team behind Toolcano works tirelessly to bring out the newest and most advanced, researching for the perfect tools, so that you don’t have to.
Covering more than 1000 tools, spanning multiple categories, Toolcano offers its support to every aspect of digital marketing. Choosing from this large pool of tools could have been very time consuming and tough, so we have divided the tools into the categories they serve. Many categories are very vast in themselves, so they are divided into further sub-categories. Search for the tool you require for your campaign in the appropriate category or subcategory and you will find the perfect tool according to your requirements.
Catering to major categories like SEO, PPC, CRM, sales and many more, Toolcano has multiple tools which perform these functions. Newly launched AI tools are also updated regularly on Toolcano, helping the users choose from a bigger pool. These AI tools surely help in performing many tasks and functions, making it one of the most popular categories on Toolcano amongst the users.
Toolcano acts as a search engine for digital tools, serving various purposes along the way. The main demand which it fulfils is the need for a platform where all the digital tools are listed, so the users do not have to spend time in research, and they can use their time elsewhere. This need for a platform for tools is fulfilled by Toolcano for both, marketing and non-marketing professionals.
Many martech stacks already existed before the launch of Toolcano. But what made Toolcano successful is the inclusion of free and freemium tools, which perform without investing any money. This helped most of the non-marketing professionals and students who use the tool once or twice for their project or personal works.
How will non-marketers benefit from it?
As already discussed, Toolcano has been supporting marketers since its launch, by providing them with the best and most advanced digital tools and all its relevant information on its platform. Toolcano has also been supporting and helping out non-marketing professionals, who are looking for digital tools to lessen their work pressure. Toolcano has a digital tool for every need and is being used by everyone, including marketers, non-marketers and even students. Some of the most advanced AI tools are uploaded on the platform, providing support for the students by helping them with their projects. Most non-marketers do not wish to invest money in a tool which they might use only a few times. This is why we have included the free and freemium tools, which serve best for the requirements of non-marketing professionals. AI tools on Toolcano will help build presentations, generate images and videos from text, research on the internet and collect data about any topic, and do so much more. This is why this AI tool category is becoming more and more popular among non-marketing professionals.
Conclusion
The team behind Toolcano works round the clock, to curate the best and most useful tools, researching for newer and more advanced AI tools being launched and uploading them on the platform to give the user an updated list of tools. Anuradha M. Agarwal, founder and leader at WeThinkNorth, is the brain behind Toolcano too. It is under her guidance and leadership that Toolcano reached the heights where it is today. She has helped the team work freely and build the platform to give them a sense of independence, and include all the features they found the best. Her leadership at WeThinkNorth, a digital and social media marketing agency has helped them to serve giants like Wipro and AspireForHer. It is also her vision that guides and drives the team at WeThinkNorth to perform better for each and every campaign.
As the editor of the blog, She curate insightful content that sparks curiosity and fosters learning. With a passion for storytelling and a keen eye for detail, she strive to bring diverse perspectives and engaging narratives to readers, ensuring every piece informs, inspires, and enriches.
