There are many jobs for freshers in various fields. Marketing is one field that provides immense opportunities for freshers after software and IT. The marketing domain includes ad agencies, advertisement agencies, etc.
The way advertisements are evolving with technology. It started with advertising on television and now running on various social media platforms like YouTube, Facebook, Instagram, etc.
The field demands adopting and learning new technologies, persuasion skills, communication skills, and creativity, and it also involves working as a team. There are qualities one should primarily have when one wants to work in an advertising agency.
The roles majorly offered for freshers in advertising agencies include digital marketer, business development executive, content writer, client relationship manager, marketing manager, social media executives
Business Development Executives:
This role deals with business development by increasing the number of clients and revenue from existing clients and exploring new ways of generating business.
They understand the markets to target, including industry, company, project, and company contacts, and which market strategies can attract clients. They close new business deals by coordinating requirements. They negotiate and integrate contract requirements with business operations
The person who is opting for this role should have persuasive skills, communication skills
The salaries offered for this type of role ranges from 3 LPA to 7lpa
On gaining experience, salaries may go up to 15 LPA
Marketing Manager
The role demands the designing of different strategies and plans to market a product, designing and running different campaigns, maintenance of proper relations internally and externally, conducting market research and maintenance and updating of customer database, brand building
The person should possess innovative skills, dedication to work, and leadership qualities and should also have a brief knowledge about the objectives of digital marketing
The salaries offered for this type of role ranges from 2.4 LPA to 8lpa
On gaining experience, salaries may go up to 15 LPA
Client Relationship Manager
This is a role offered majorly for MBA freshers. This role includes the management of the relationship with clients. Understanding goals, objectives, and marketing needs, conducting client meetings, preparing client presentations, ensuring meeting the deadlines specified, and closing working with the team in developing advertising strategies, campaigns
One must take criticism, be a team player, and a great communicator to do this role.
The salaries offered for this type of role ranges from 1.8 LPA to 6 LPA
On gaining experience, salaries may go up t o 20 LPA
Social Media Executives/Digital Marketers
Social Media executives and digital marketers are involved in running various social media and digital media platforms
This role includes people who are well-equipped with social media knowledge. It deals with the research of the latest trends in social media and techniques to measure social media activity, designing campaigns according to the budget, coming up with creative solutions to increase brand awareness, and continuously involved in improving metrics, insights, and leads by analyzing and capturing the social and campaign relating data appropriately
One must be self-motivated, creative, and dedicated to this role
The salaries offered for this type of role ranges from 3 LPA to 6 LPA
On gaining, experience may earn up to 12 LPA
Content Writer
They need to write captions, headings, posters, presentations, scripts, and templates. The content designed should be free of errors. The content written is based on client requirements, marketing campaigns, and target audience. The content should be creative, attractive, and attentive enough so that it generates leads.
People who are creative and innovative are better for this type of role.
The people are also required to be proficient in English or any of the local languages.
The salaries offered for this type of role ranges from 1.8 LPA to 4 LPA.
On gaining experience, salaries may go up to 11 LPA
Video Editor/Photo Editor:
The campaigns being run by advertising agencies involve making photos, posters, templates, brochures, and videos of a certain duration. The editing of photos, videos, and posters is done using different software. One uses laptops or desktops for major editing and phones for minor editing purposes. One must get exposed to software such as adobe photoshop or adobe illustrator, canvas
One must be tech-savvy and enthusiastic to learn and innovate in the editing skills
The salaries offered for this type of role ranges from 2.4 LPA to 5 LPA.
On gaining experience, salaries may go up to 10 LPA
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